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Aram Leeuw
  • PORTFOLIO
    • Events
      • Activation design – ‘Sla je Wereldbal’ for KLM Open
      • Heineken Floating Bar in Ibiza
      • UCL Trophy Tour goes Argentina…
      • all events →
    • Retail
      • Björn Borg 24hrs emergency underwear
      • PUMA event retail display system
      • New retail concept design VVV
      • all retail projects →
    • Trade Shows
      • Blade Bar at Horecava Amsterdam
      • ABS at Automechanika Frankfurt
      • Never Stop Exploring
      • all trade shows →
    • Interiors
      • SOS from the deep
      • THE SUB® presentation display
      • Crack James Bond’s Case
      • all interiors →
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Creating Brand Memories

Cross disciplinary concepts

With a background in industrial design engineering I have knowledge of and experience in design, construction, technology, ergonomics and marketing. I combine these skills to create physical meeting spaces where brands meet their target groups. My objective is to touch the senses, the mind and the heart, in order to create brand memories. Memories which people want to share on social media. Memories which result in awareness, brand preference and conversion. Memories which ultimately turn visitors into fans.

Award winning brand experiences

Through the years our brand experience concepts and designs have been internationally awarded numerously.

Agencies as well as brands I have collaborated with, have received awards for a.o. Best Event Technology, Best Road Show, Best Temporary Pop-Up Store, Best Sport Event, Best Outdoor Event, Best Trade Show Booth, Best Event Environment and Best Modular Booth.

Aram Leeuw

Background

Aram graduated from Delft University of Technology in Industrial Design Engineering. After his studies he worked in the development team of science center NEMO in Amsterdam, where he built his knowledge of designing interactive exhibitions and experiences where visitors are triggered, invited and challenged in order to learn informally. After NEMO he worked at Kubik , Promhouse and Sandenburg designing brand experience environments for events, trade shows, exhibitions and retail. He started his own business in 2010. Besides designing experiences Aram likes to practice Krav Maga and playing keyboards.

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Recent Projects

All 12 /Events 6 /Interiors 2 /Trade Shows 5

Bols at Bar Convent Berlin 2024

Showcase of three portfolio brands at Europe's biggest bar show.
Power Up The Planet! Game

Activation game to attract school kids for Energy Sector

Connect the demand and supply of energy as fast and good as possible!

Serious Escape Game for Turnn at Dutch Design Week

Hands-on and minds-on experience about effective corporate mobility management

Florius roadshow during Corona event restrictions

Good to see you! Florius Live on Tour respecting corona measurements in July 2020.

SOS Plastic Danger – educational escape room

The sequel to SOS From The Deep - world's first NGO exploited educational escape room

Bieze Food Group @Horecava Amsterdam

Modular design to present four labels at Hollands nr 1 Food&Beverage show

NS Mobility Experience at Dutch Design Week 2019

Experience the journey of tomorrow

Activations for NS at Amsterdam Central Station

Follow the tracks to nature

Tennis experience at ABN AMRO WTT for Peugeot

Become King of the Court

BMI at Bouwbeurs Utrecht

Win a trip to the Roof of the World

Untill at Horecava 2019

Do the Stress Test - are you the coolest catering industry professional?

Virtual eXperience Lab for NS

Walk through the interior of the Train of Tomorrow - in Virtual Reality!

Brands I’ve worked for:

Bieze Björn Borg BMI Bols Bosch Bugaboo Coca-Cola Coral Triangle Center De Baak De Nieuwe Kerk Energy Sector Florius Geesa Heineken IFS KLM Ministry of Economic Affairs Nike NS Oulin O’Neill Peugeot Philips Public PUMA Rituals Siemens The North Face Turnn Untill Van Gilse VVV Nederland

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Latest Brand Experience News

  • Power Up The Planet! Game
    Activation game for school kids for O&O Fonds NwbJuly 31, 2022 - 4:34 pm
  • Immersive experience in BaliNovember 2, 2017 - 5:13 pm

    ‘Save yourself – and the coral reefs – before it’s too late!’

  • Happy Holidays in 360˚December 17, 2015 - 3:11 pm

    My one-man-band 360˚videoclip

MORE EVENTS

Power Up The Planet! Game

Activation game to attract school kids for Energy Sector

July 31, 2022
Connect the demand and supply of energy as fast and good as possible!
https://aramleeuw.com/wp-content/uploads/2022/06/PowerUpThePlanet7.jpg 1080 1920 Aram https://aramleeuw.com/wp-content/uploads/2016/09/Aram-Leeuw-Brand-Experience-Design-436X200.png Aram2022-07-31 17:52:242022-10-31 18:35:27Activation game to attract school kids for Energy Sector

MORE RETAIL

360˚ video experience of new Rituals store

September 16, 2016
Visit the new Rituals store at Leidsestraat, Amsterdam in VR
https://aramleeuw.com/wp-content/uploads/2016/09/Rituals_still1.jpg 789 1578 Aram https://aramleeuw.com/wp-content/uploads/2016/09/Aram-Leeuw-Brand-Experience-Design-436X200.png Aram2016-09-16 10:06:042016-09-17 20:33:24360˚ video experience of new Rituals store

MORE TRADE SHOWS

Bols at Bar Convent Berlin 2024

October 25, 2024
Showcase of three portfolio brands at Europe's biggest bar show.
https://aramleeuw.com/wp-content/uploads/2025/06/Overall2.jpg 1080 1920 Aram https://aramleeuw.com/wp-content/uploads/2016/09/Aram-Leeuw-Brand-Experience-Design-436X200.png Aram2024-10-25 18:06:452025-06-19 14:20:48Bols at Bar Convent Berlin 2024

MORE INTERIORS

SOS Plastic Danger – educational escape room

July 10, 2020
The sequel to SOS From The Deep - world's first NGO exploited educational escape room
https://aramleeuw.com/wp-content/uploads/2023/09/SOS_plastic_danger3.jpeg 900 1600 Aram https://aramleeuw.com/wp-content/uploads/2016/09/Aram-Leeuw-Brand-Experience-Design-436X200.png Aram2020-07-10 14:51:322025-06-10 14:54:14SOS Plastic Danger – educational escape room
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